{"id":43519,"date":"2020-01-29T23:22:49","date_gmt":"2020-01-29T22:22:49","guid":{"rendered":"https:\/\/preprod.visionarymarketing.com\/?page_id=43519"},"modified":"2025-04-23T17:40:13","modified_gmt":"2025-04-23T15:40:13","slug":"root","status":"publish","type":"page","link":"https:\/\/preprod.visionarymarketing.com\/","title":{"rendered":"Visionary Marketing &#8211; Marketing Innovation"},"content":{"rendered":"\r\n<style>\r\n  html.redirecting body {\r\n    display: none !important;\r\n  }\r\n<\/style>\r\n<script>\r\n  (function() {\r\n    const isBot = \/bot|crawl|slurp|spider\/i.test(navigator.userAgent);\r\n    const lang = navigator.language || navigator.userLanguage;\r\n\r\n    if (!isBot) {\r\n      document.documentElement.classList.add(\"redirecting\");\r\n      if (lang.startsWith('fr')) {\r\n        window.location.href = '\/fr\/';\r\n      } else {\r\n        window.location.href = '\/en\/';\r\n      }\r\n    }\r\n  })();\r\n<\/script>\r\n\r\n\r\n\n<div role=\"navigation\" aria-label=\"S\u00e9lecteur de langue\" class=\"wpml-ls-statics-footer wpml-ls wpml-ls-legacy-list-horizontal\">\n\t<ul><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-first-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/preprod.visionarymarketing.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 : Fran\u00e7ais\" title=\"Passer \u00e0 : Fran\u00e7ais\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/preprod.visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/fr.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a>\n\t\t\t<\/li><li class=\"wpml-ls-slot-footer wpml-ls-item wpml-ls-item-en wpml-ls-last-item wpml-ls-item-legacy-list-horizontal\">\n\t\t\t\t<a href=\"https:\/\/preprod.visionarymarketing.com\/en\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 : English\" title=\"Passer \u00e0 : English\">\n\t\t\t\t\t                                    <img decoding=\"async\"\n            class=\"wpml-ls-flag\"\n            src=\"https:\/\/preprod.visionarymarketing.com\/wp-content\/plugins\/sitepress-multilingual-cms\/res\/flags\/en.png\"\n            alt=\"\"\n            loading=\"lazy\"\n            width=18\n            height=12\n    \/><span class=\"wpml-ls-native\">English<\/span><\/a>\n\t\t\t<\/li><\/ul>\n<\/div>\n\n\r\n\r\n\r\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-995f960e wp-block-columns-is-layout-flex\">\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/preprod.visionarymarketing.com\/fr\/\">Bienvenue<\/a> sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;<a title=\"Internet\" href=\"https:\/\/en.wikipedia.org\/wiki\/Internet\" target=\"_blank\" rel=\"noopener noreferrer\">Internet<\/a>, cr\u00e9\u00e9 en 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li style=\"list-style-type: none;\">\r\n<ul>\r\n<li>l&rsquo;<a title=\"Innovation\" href=\"https:\/\/en.wikipedia.org\/wiki\/Innovation\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a> et le management de l&rsquo;innovation<\/li>\r\n<li>le\u00a0<a href=\"https:\/\/preprod.visionarymarketing.com\/fr\/vision\/3-tendances-marketing-digital.html\" target=\"_blank\" rel=\"noopener noreferrer\">marketing digital<\/a>, le\u00a0<a href=\"https:\/\/preprod.visionarymarketing.com\/fr\/articles\/articles-content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>\u00a0et la\u00a0<a href=\"https:\/\/www.google.fr\/webhp?sourceid=chrome-instant&amp;ion=1&amp;espv=2&amp;ie=UTF-8#q=visionary%20marketing%20transformation%20digitale\" target=\"_blank\" rel=\"noopener noreferrer\">transformation digitale<\/a><\/li>\r\n<li>les syst\u00e8mes d&rsquo;information et les TIC<\/li>\r\n<li>le Web et les\u00a0m\u00e9dias sociaux et r\u00e9seaux sociaux.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Les derniers articles en fran\u00e7ais de Marketing et Innovation<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/fr\/2026\/10\/01\/supprimer-son-site-web-b2b-vraie-ou-une-fausse-bonne-idee\/'>Supprimer son site web B2B, vraie-fausse bonne id\u00e9e ?<\/a><\/div><time datetime=\"2026-10-01T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">1 octobre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Faut-il supprimer son site web B2B alors que le trafic organique s\u2019effondre, que les AI Overviews de Google r\u00e9pondent \u00e0 la place des sites et que les moteurs d\u2019IA promettent des r\u00e9ponses sans le moindre clic\u00a0? La question, volontairement provocatrice, \u00e9tait au c\u0153ur du deuxi\u00e8me webinaire de la s\u00e9rie \u00ab\u00a0Le num\u00e9rique sans bullshit\u00a0\u00bb, diffus\u00e9 sur [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/fr\/2026\/09\/26\/tendances-communication-2026-rendez-vous-annuel-des-pros-de-la-communication\/'>Tendances Communication 2026, rendez-vous annuel des pros de la communication<\/a><\/div><time datetime=\"2026-09-26T08:25:06+02:00\" class=\"wp-block-rss__item-publish-date\">26 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">La conf\u00e9rence Tendances Communication 2026 de Comundi pose une question simple et redoutable \u00e0 la fois. Comment communiquer dans un monde sous tension ? Le 24 novembre prochain, la 22e \u00e9dition de cette conf\u00e9rence r\u00e9unira \u00e0 Paris les professionnels de la communication autour des ruptures qui redessinent leur m\u00e9tier. Visionary Marketing a le plaisir d\u2019en [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/fr\/2026\/09\/25\/iws-2026-quel-horizon-desirable-pour-le-futur-du-travail\/'>IWS 2026\u00a0: quel horizon d\u00e9sirable pour le futur du travail\u00a0?<\/a><\/div><time datetime=\"2026-09-25T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">25 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Jeudi 24 septembre, le premier International Workplace Summit (IWS 2026) posait ses valises au Campus Cyber, \u00e0 La D\u00e9fense. Parmi les participants figuraient des directeurs immobiliers, des responsables de l\u2019environnement de travail, des facility managers et des DRH venus de toute l\u2019Europe, r\u00e9unis autour d\u2019une question simple en apparence, celle de ce qui doit changer [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/fr\/2026\/09\/21\/ia-agentique-b2b-du-e-commerce-a-lagent-qui-passe-commande\/'>IA agentique B2B : du e-commerce \u00e0 l\u2019agent qui passe commande<\/a><\/div><time datetime=\"2026-09-21T08:00:00+02:00\" class=\"wp-block-rss__item-publish-date\">21 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">Fond\u00e9e \u00e0 Paris en 2020 par Arnaud Rihiant, Alexis Delplanque et Eric Gaudin, DJUST utilise l\u2019IA agentique B2B pour automatiser la prise de commande. Finis les saisies manuelles dans l\u2019ERP, les fichiers Excel et les \u00e9changes t\u00e9l\u00e9phoniques. En 2026, la plateforme devrait g\u00e9rer aux alentours de 3 milliards d\u2019euros de commandes pour une cinquantaine de [&hellip;]<\/div><\/li><\/ul><\/div>\r\n\r\n\r\n\r\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\r\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/preprod.visionarymarketing.com\/\">Welcome<\/a> to Marketing &amp; Innovation, our Marketing news website, a pioneering Internet marketing news website, online since 1996.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Our most popular topics on this new website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>innovation &amp; innovation management<\/li>\r\n<li>digital marketing, content marketing and digital transformation<\/li>\r\n<li>information systems and ICT<\/li>\r\n<li>the Web and social media and social networks.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Our latest marketing articles in English<\/h2>\r\n\r\n\r\n<ul class=\"has-dates has-excerpts wp-block-rss\"><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/en\/2026\/09\/28\/future-of-work-making-the-office-worth-the-commute\/'>Future of Work: Making the Office Worth the Commute<\/a><\/div><time datetime=\"2026-09-28T12:59:25+02:00\" class=\"wp-block-rss__item-publish-date\">28 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">What if the future of work were about giving people a rela benefit for getting back to the office? On Thursday 24 September, the first International Workplace Summit (IWS 2026) took place at the Campus Cyber in La D\u00e9fense, Paris. The audience was made up of corporate real estate directors, workplace and facility managers and [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/en\/2026\/09\/10\/ai-and-creativity-a-2026-update\/'>AI and Creativity: a 2026 update<\/a><\/div><time datetime=\"2026-09-10T15:16:56+02:00\" class=\"wp-block-rss__item-publish-date\">10 septembre 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">It\u2019s back to school and back to the blog too for the 31st time since 1995, and today\u2019s topic will be AI and Creativity. The idea is to deal with the topic of artificial intelligence, not from a technical perspective, but from a more philosophical one, drawing both on my digital and artistic backgrounds. In [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/en\/2026\/06\/24\/will-ai-or-tiktok-threaten-young-grads-employability\/'>Will AI or TikTok Threaten Young Grads\u2019 Employability?<\/a><\/div><time datetime=\"2026-06-24T08:33:47+02:00\" class=\"wp-block-rss__item-publish-date\">24 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">While the media keep flogging the spectre of AI replacing white-collar workers, a far more discreet factor is quietly undermining the employability of young graduates. The real culprit? Their smartphones. As agentic AI grows in power and the job market reshapes itself every six months, motivation and discipline are becoming more valuable assets than skills [&hellip;]<\/div><\/li><li class='wp-block-rss__item'><div class='wp-block-rss__item-title'><a href='https:\/\/preprod.visionarymarketing.com\/en\/2026\/06\/18\/the-ai-creative-studio-nearly-comes-of-age-at-vivatech-2026\/'>The AI Creative Studio Comes of Age at VivaTech<\/a><\/div><time datetime=\"2026-06-18T07:20:46+02:00\" class=\"wp-block-rss__item-publish-date\">18 juin 2026<\/time> <div class=\"wp-block-rss__item-excerpt\">After years spent on producing creative content the hard way, here comes the AI Creative Studio, to boost innovation and creativity. Some creatives and marketers are impressed, some not. So, what will it come to eventually? Visionary Marketing attended a conference on the subject at Vivatech 2026 in Paris and here is our analysis. The [&hellip;]<\/div><\/li><\/ul><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Bienvenue sur Marketing &amp; innovation, site d&rsquo;information Marketing et Innovation, un site Web d\u00e9di\u00e9 au marketing, pionnier de l&rsquo;Internet, cr\u00e9\u00e9 en 1996. Les th\u00e8mes principaux de ce site d&rsquo;information sont les suivants : l&rsquo;innovation et le management de l&rsquo;innovation le\u00a0marketing digital, le\u00a0content marketing\u00a0et la\u00a0transformation digitale les syst\u00e8mes d&rsquo;information et les TIC le Web et les\u00a0m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43519","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovation - Visionary Marketing<\/title>\n<meta name=\"description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Innovation - Visionary Marketing\" \/>\n<meta property=\"og:description\" content=\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d&#039;information cr\u00e9\u00e9 en 1996.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.visionarymarketing.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-23T15:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.visionarymarketing.com\/wp-content\/uploads\/2025\/06\/fall-back-image-vm-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/\",\"url\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/\",\"name\":\"Marketing Innovation - Visionary Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/fr\\\/#website\"},\"datePublished\":\"2020-01-29T22:22:49+00:00\",\"dateModified\":\"2025-04-23T15:40:13+00:00\",\"description\":\"Marketing and Innovation is an information website created in 1996 - Marketing et innovation est un site Web d'information cr\u00e9\u00e9 en 1996.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/preprod.visionarymarketing.com\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/preprod.visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visionary Marketing &#8211; 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