BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are a good or bad guy. The question is, how come an oil producer establish the necessary credibility for being ecological? Can people buy into it? Looking at advertising pages in Time magazine, all oil producers are having a go at this new method. Is it a true change, or is it just communication aimed at changing an image endangered by oils slicks and such like? Time well tell.
