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Marketing is going through a major evolution, our jobs are changing, and marketing professionals will have to seriously ramp up their skills. After a 4-year hiatus, we had the pleasure of attending the 2023 Adobe Summit in London. The US…
Photoshop Beta now includes Adobe Firefly AI art functions. These enable image manipulation by using artificial intelligence. Image-generating AIs have been at the center of discussions for quite some time, and we’ve been covering this topic on Visionary Marketing since…
First party data collection has become more important than ever. With consumer concern and the inevitable demise of third party data, companies are turning to first party data. This not only helps companies receive more accurate data, but offers a transparent…
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest and deal with consumers as free human beings rather than numbers to…
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many consumers to avoid these brands. To give us a better…
The tremendous and relentless rise of digital was at the centre of our takeaways from Adobe Summit 2022, which delivered on all its promises with more than 26,000 connected viewers during the opening keynote. This amazing event, of which Visionary…
What are the main guiding principles for achieving outstanding data-driven CX (customer experience) at scale. Today at Adobe summit 2022, I attended a great presentation by Susan Bloomberg, VP of personalization and product performance at Marriott International. She described herself as…
What does the future hold for the so-called Metaverse and 3D immersive ecommerce? We’ve already covered this for B2B with Forrester, but I have a hunch that we haven’t heard the last of it. Indeed, it’s a habit with new…
The trust of consumers in the digital economy is a key element in their relationship with brands. An Adobe study conducted in November 2021 on the topic of customer experience had revealed how essential trust is within this relationship between brands…
As we are barely emerging from the Covid crisis, now is the right moment to assess the most prominent digital trends of 2022. Have companies made any progress and what challenges do they face in this tremendous post-crisis drive to digitisation?…
