Chores to AI, Thinking to Humans
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI…
Category Content Marketing
GENAI and Content Marketing: Learning from experience
Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated…
NotebookLM by Google: Artificial Voices, Real Concerns
Content creation with artificial intelligence is already old hat as it’s been going on for a few years and, unfortunately, slop is now populating the Internet at an increasing pace. Yet, when I received this message from a good friend…
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will happen with the advent of generative AI applications that can…
Buzzsumo deems Google and SEO clinically dead
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative social platforms and stand out from the crowd to get more…
Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell me about a new Star Wars episode. Then he explained…
High-quality B2B white papers: 3 tips and 3 pitfalls to avoid
How to write high-quality B2B white papers? the question may seem trivial but is far from simple. To answer it as best we can, we have gathered 3 success factors and 3 pitfalls to avoid at all costs for writing high-quality white…
Content marketing 2021 statistics: Semrush shows content is truly King
Content marketing statistics are both plentiful and quite vague but a 2021 Semrush survey has shed quite a bit of light on how significant this discipline has become. What is the importance of content marketing, its weight, and its budgets?…
Web content marketing strategies: 10 tips to stand out from the crowd
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing directors now have to master content marketing strategies, it can’t…
Video strategy: 3 top tips for success on YouTube, Facebook and TikTok
What are the winning tips for your video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the fore. Opting for the right video strategy…
