Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on any marketer’s lips these days. Thomas Husson, Vice President and Principal Analyst at Forrester Research, covers the intersection of marketing, technology, and consumer behaviour from his base in…
One learns change management lessons in the field rather than in books. Some time ago, I delivered a keynote at Like Minds in Exeter. It was entitled “Confessions of an Intrapreneur.” It was made up of these anecdotes and tips,…
AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a…
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for Hexvarium – to discuss the use of geographic information systems or GIS and its impact on communication networks and the world. We touch on her day-to-day obligations as…
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably…
With the release of Apple’s new Vision Pro AR-VR headset on the horizon, many companies are starting to take note. Roblox, The online gaming platform and game creation system, stands out amongst the crowd. Looking to take strides towards the…
The digital shift is a fairly recurring topic for our visionary readers. But what evidence do we have of this? Is it just an impression or a reality? During the Adobe Summit 2021, of which Visionary Marketing was a partner,…
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead,…
We’ve been urging B2B companies to transform digitally for many years. Now, COVID-19 has put so much pressure on everyone that even the most reluctant of businesses have finally moved forward to the point that nearly 5 years’ worth of transformation…
André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at an IT conference I attended in Paris, one of the…
