Breaking News by Visionary Marketing
A recent study on behavioral targeting demonstrates the evolution of consumer behavior and its impact on segmentation in consumer marketing. While criticisms of profile-based segmentations are nothing new, the study in question provides a quantified demonstration of the extent of…
A recent research led by HR software vendor ADP shows that promoting employees might be bad for employee retention. Even if this is counter intuitive, this research shows that HR hell may be paved with good intentions. The research also…
The Visionary Marketing site is getting a facelift as 2023 draws to a close. Twenty-eight years after its inception, and four years after obtaining our press accreditation by the French Ministry of Culture, we’ve listened to our readers. On the…
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter…
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective…
This morning’s newsflash was inspired by a tweet and refers to the recent Tech layoffs in Silicon Valley, no longer deemed the greatest place to work in Tech. Other posts tell stories of employees disappointed that they can no longer indulge in free pizza in the…
A study proves that “digital natives” do not exist: digital natives, generations X, Y, Z and now alpha, are a recurring theme on the Web and in the media. OK, boomer! I know. Yet, facts are stronger than fiction. Study…
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. More recently, Musk even decided to ask Twitter users whether…
The people from Buzzsumo have released its 2023 report on the future of content marketing and it’s a must-read. Among other advice: resort more often to content repurposing and alternative social platforms and stand out from the crowd to get more…
