Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase - originally coined by O'Reilly in 2004 - has been oversold and is now slowly but surely replaced by another buzz word, i.e. 'Social Media'. Sure enough, I can hear here and there that such association is being renamed... now I understand everything.
This piece is about our golden business blogging rules based on our experience and the implementation of business blogs in the field. Once all enterprise stakeholders have understood why Web 2.0 is more than a fad and why its marketing…
I have just been on LinkedIn to check a few things including the presence of the brand new LinkedIn LION’s logo (a group of open networkers within LinkedIn) and here I see the stunning news that Barack Obama is posting…
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often…
We all know about Wikinomics, Don Tapscott’s latest contribution to our world of changes. One may think that Tapscott’s exposé is a little bit theoretical and judging by the number of people of all nationalities whom I have met recently…
Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view). To sum it up…
IBM ‘s Dutch Arm has almost created a best practice in the field of Corporate Blogging. Close but no cigar, however. The world of large Multinational Corporations is hardly thought of as a place for entrepreneurship and risk. And indeed, there…
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in this recent WSJ…
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening Control on Content The website co-founded by Jimmy Wales has…
It’s not because you are a collaborative work enthusiast that you have to agree with everything that is going on in the name of so-called WEB 2.0. A USA Today editorial published on Nov 29th entitled “A false Wikipedia biography”…
