Our 4th visit of innovative companies in Silicon Valley was devoted to i365, a Seagate company. The presentation was delivered by Terry Cunningham, President and GM of i365, George Hoenig, head of products and services and Valerie Fawzi, head of…
On November 15, I was invited with a group of journalist to a press tour in the Silicon Valley (a sequel to our June 2010 press tour in the Valley). Our first presentation took place in Sunnyvale, Calif. at the…
You may not yet be familiar with Cisco and its ‘trusted advisor’ approach – in which the equipment provider is raising the bar and advising its clients rather than just selling to them. But what is a ‘trusted advisor’ and…
As I have witnessed time and time again, it is customary to say that B2C is more adapted to the use of social media than B2B. As matter of fact, I am not at all certain that this is true.…
On June 2nd, 2010 we had the opportunity to meet with Howard Greenfield, president ofGO associates, a global consulting firm that helps companies bring technology to the market place. Howard Greenfield is also EIR (i.e. Executive In Residence) at the…
If you haven’t been able to attend the Ragan Social Media Summit which took place in San Jose or even online, you can still have a feel of what my presentation was. The pitch was about our work at Orange…
Will the rise of cloud computing mean that the end of offline software is near? A great deal has been already said on this blog and elsewhere on the subject of cloud computing but our meeting with Raju Vegesna, chief…
What if B2B were the future of social media? Time and time again, I have heard people say that B2C is better suited to social media than B2B. As a matter of fact, I am not at all sure about…
Could king ideas foster innovation? Bluenove‘s Martin Duval is not only a successful entrepreneur and an open-minded innovator. He is also a controversial business writer with French flair who can deliver straight to the point conclusions. Whereas most would-be innovators…
OK, “markets are conversations” but keep on reading anyway … How many times have I heard consultants open their presentations with the ultimate quotation from the 1999 Cluetrain manifesto to justify the need to jump on the social media bandwagon: “Markets…
