The AI ‘revolution’ will not take place
Just like the Trojan war, the AI “revolution” will not take place*.…
Visionary Marketing - Marketing & Innovation
CSR: a survival guide for the depressed responsible marketer
How can a responsible marketer survive when the world around us is…
Surviving the Content Shock In The Age of GenAI
Will marketers survive the content shock in the age of AI? The…
Can GenAI have an impact on CRM?
According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI…
What are the applications of GIS systems
What are the applications of geographic information systems? Following our discussion with…
A day in the life of a GIS program manager
Visionary Marketing spoke with Catherine Crook – senior GIS program manager for…
PIMs at the heart of Customer Experiences
Product Information Management (PIM) systems are a driving force behind a good…
Behavioral Targeting is the right way forward
A recent study on behavioral targeting demonstrates the evolution of consumer behavior…
Forrester’s Green Market Revolution
The green market revolution (impacts, how to adapt and change retail business…
Promoting employees increases risk that they leave
A recent research led by HR software vendor ADP shows that promoting…
Visionary Marketing gets a makeover
The Visionary Marketing site is getting a facelift as 2023 draws to…
The learning curve of qualitative studies
The learning curve that governs qualitative marketing studies is pivotal if you…
Implementing AI within businesses
AI may be fun to play with but its implementation within businesses…
An AI Incognito Influencer in the digital world
Visionary Marketing spoke with Katja Graisse – co-founder of Balistikart, an independent digital creative agency – to discuss the Incognito AI Influencer Project.
Generative AI and its potential impact on photography
Could Generative AI be a game-changer for photography and photographers? Photography has…
Breaking down silos: digital transformation’s greatest myth
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth.…
