Future of Work: Making the Office Worth the Commute
What if the future of work were about giving people a rela…
Visionary Marketing - Marketing & Innovation
AI and Creativity: a 2026 update
It’s back to school and back to the blog too for the…
Will AI or TikTok Threaten Young Grads’ Employability?
While the media keep flogging the spectre of AI replacing white-collar workers,…
The AI Creative Studio Comes of Age at VivaTech
After years spent on producing creative content the hard way, here comes…
Agentic E-Commerce, Could AI Become the Shopfront
Agentic e-commerce is already reshaping how consumers discover and buy products online,…
Cybersecurity for SMEs: a danger that is all too often overlooked
Hervé Kabla, with whom I co-authored several books, has just published a…
Transformation of Marketing Departments with AI: Impact vs Illusion
If you ever needed a reason to attend Vivatech 2026, here it…
GenAI in Higher Education, Legitimacy and Laziness
Alain Goudey is Associate Dean for Digital Innovation at Neoma Business School…
AI Will Not Kill Marketing
Shall AI kill marketing? Sounds like a hackneyed question, yet it’s on…
LinkedIn, Essential PR Platform of the Future
LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide…
Change management lessons and implementation tips
One learns change management lessons in the field rather than in books.…
About Rogue AI and Corporate Blindness
The conversation about rogue AI has never been louder. Barely a week…
European software alternatives for businesses
Finding European software alternatives to standard non European software is flavour of…
AI Job Impact in the US: the Apocalypse Can Wait
The discourse around the job impact of artificial intelligence (AI) has reached…
AI is not a tool it’s reshaping our society and economy
AI is not a tool, or is it? Reports regarding the impact…
Private Equity Branding Enhances Valuation Through Storytelling
Private equity branding remains one of the most underestimated levers for value…
