If you ever needed a reason to attend Vivatech 2026, here it is: hard evidence that marketing and communications departments are being transformed from top to bottom. Can a marketing or communications director get anything useful out of a tech…
LinkedIn has completely shaken up the PR game. With 1.12 billion[1] wordlwide users (UK: 47.5 million[2] and 34 million in France[3], pretty much every tech journalist is on the platform. As a consequence, PR pros who ignore this network are…
There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — of the right partner. Ombeline Blondel de Joigny, VP Marketing…
