With e-commerce growth rates predicted to decline, online businesses wishing to outperform competition and gain market share, are increasingly required to invest in order to differentiate themselves, deploy richer and innovative applications and deliver more personal, compelling and engaging online…
There are risks associated with adopting any new technology, and Enterprise 2.0 is no different. Enterprise 2.0 holds the promise of dramatically increasing business productivity, stimulating greater innovation, and creating tighter connections between employees, as well as with partners, suppliers…
What if marketing mindset were more important than marketing tactics? We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilised as a part of your digital marketing arsenal as well as…
How are companies do online marketing? The evolution under way in digital marketing reflects fundamental shifts in consumer behaviour. Leveraging the digital universe now requires marketers to look beyond traditional tactics. As the Internet gains influence and online techniques take…
Is your marketing plan ready for 2008? Let me first ask you this simple question since you would be surprised (or not) to discover that a startling 40% of marketing professionals don’t even have a formal marketing plan. Surprisingly, not…
Now that 2008 has arrived, along with the New Year resolutions and the ever-present pundit predictions, I thought it was the perfect timing to dive into what Saugatuck Technology just reported as being their Software-as-a-Service (SaaS) predictions, highlighting five key…
What is the power of remote collaboration and virtual team management? When thinking about factors that distinguish top-performing companies, the root of their success often can be traced to the human equation. But how many companies are able to tap…
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively…
Yes, the 2.0 hype is getting somehow out of hand and the moniker now comes to Sales … There’s been a lot of talks recently about Sales 2.0 and how companies can benefit from adopting Web 2.0 concepts and technologies…
