Over the last twenty years, the Chinese digital market has been growing and evolving very fast and China has even become a worldwide leader in digital transformation today. However, China’s digital landscape is quite different from that of the West.…
Wechat is very successful in China but can it succeed in its global expansion outside its home country? WeChat, also called “Wei Xin” in Chinese, is the most popular social network application in China, and its monthly active users hit 650…
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular…
