AI is not a tool, or is it? Reports regarding the impact of AI on jobs, society and businesses are cropping up all over the place at the moment in all corners of the world. Some of these reports are…
Private equity branding remains one of the most underestimated levers for value creation in the investment world. While PE firms excel at identifying promising companies and optimising their financial structures, branding is frequently treated as an afterthought, reduced to logos…
The ebook self-publishing landscape has undergone a remarkable transformation over the past decade. What was once viewed with scepticism by the publishing industry has become a legitimate and often preferred path for authors worldwide. To understand the current state of…
Whereas artificial intelligence is reinventing Web writing, the written word has never been more valuable. Selim Niederhoffer, a copywriting trainer and bestselling author, has recently been exploring how marketing professionals can still succeed amidst “enshitification“, online influence, and automation. Meet…
Commentary on the environmental impact of AI often swings wildly between doom-and-gloom catastrophism and blind techno-optimism. But where’s the truth in all this? On July 24, 2025—the symbolic date of Earth Overshoot Day—we sat down with Yves Grandmontagne, founder and…
Will the AI bubble burst or is GenAI here to stay? The artificial intelligence industry is experiencing unprecedented financial euphoria. Yet, the current situation is very confusing. AI investments are reaching dizzying heights. Let’s mention OpenAI’s $40 billion funding round…
The world of artificial intelligence is evolving at breakneck speed, and nowhere is this more conspicuous than in the emergence of AI agents. As organizations grapple with separating genuine innovation from marketing hype, we sat down with Ed Keisling, Chief…
In an era of overtourism, where mass travel increasingly strains destinations worldwide, Christopher Hill offers a compelling alternative with his voluntourism/volunteer travel business, Hands-Up Holidays. As a founder and managing director of this company, Hill has built a business model…
AI is radically transforming the B2B sales landscape and accelerating the shift towards intelligent sales enablement. At a major B2B event which took place in Paris in July 2025, I met with Stephane Renger, co-founder and managing director of Salesapps.…
Are AI and developers the world’s best friends or is artificial intelligence a threat to the future of programmers? As artificial intelligence models are becoming increasingly sophisticated, many questions are raised about the future of developers across the industry. Will…
While many claim that GenAI is a legal no man’s land, Aurore Sauviat, a lawyer dedicated to working with creatives and advertising agencies, brings clarity to the issues of IP rights and GenAI use. While there are many questions about…
Let AI handle the chores, and humans do the thinking: such should be the future of content marketing. In this piece, I try and debunk a few myths. Firstly, generative AI can be creative — and often is. Secondly, AI…
