Yann Gourvennec

Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency.Yann Gourvennec a créé visionarymarketing.com en 1996. Il est conférencier et auteur de plusieurs livres. En 2014, il est passé d'intrapreneur à entrepreneur en créant son agence de marketing numérique.

Joined: 29/09/2013
Articles: 2078

Social Media

Looking at Social Media beyond the Blogging ROI issue

The blog Council is an association in charge of promoting social media usage by and for the benefit of so-called "big logos". Among the members one will find corporations like GM, Wells Fargo, Procter & Gamble, Kmart and of course Orange Business Services (proudly represented by yours truly).
The council is not just in charge of promoting the usage of social media in the enterprise world. It is of course a - very private - club enabling heads of Internet from major companies around the world to get together and exchange tips and ideas. But the council has also decided to turn itself into a publisher in order to let its members share their vision of the ROI of corporate blogging. Calls for papers were issued by the council late September 2008, and members sent their contributions by October 13 as planned. All contributions will be combined and put together into a collective book which will be published by the council. Much more will be said about that book during the blog Council conference which is planned for the end of October in San Jose.

Yann Gourvennec
10/02/2009

digital marketing

investing in innovation in times of crisis

Business week has a very brief story - relayed by innovation tools on their site - on why businesses should go on investing in innovation. Atkins argues that companies have to go on investing in innovation in order to dominate in the next decade. He is right, but unfortunately doesn't explain why?

Yann Gourvennec
04/02/2009

Web, Internet and the Economy

Is your business in need of a Chief Strategy Officer (CSO)?

Corporate strategy is the responsibility of the Board and mainly of the Chief Executive Officer (CEO) who must, among other things, imprint her vision on the organisation and define the strategy. She must build the DNA of the company and…

Yann Gourvennec
09/01/2009

Social Media

Internet Information glut: a case of pearls before swine

Poor is the substance, alas! and yet I've read all the books(1) was Stephane Mallarme's introduction to "Brise Marine" a cryptic yet exalted poem in which the author was venting his Baudelairian 'spleen' (i.e. in its archaic sense something like the modern 'blues' or existential malaise - Merriam & Websters meaning 3), and the urge to flee towards new horizons as if a refreshing breeze from the sea (hence the title) was enticing him to leave his home, everything mundane and above all his new-born child who kept him awake at night and prevented him from creating. Such was the thought that came to my mind when I came across Michael Kinsley's article in Time magazine entitled 'too much information'.

Yann Gourvennec
20/12/2008

Content Marketing, Coworking, Social Media

Blog Council: Here are a few trustworthy corporate blogs

Corporate blogging isn't easy... And Forrester analyst Josh Bernoff published an interesting report about why people don't trust most company blogs. In fact, looking closer at Josh's comments, it's not corportae blogs but corporate speak that clients don't trust.

Yann Gourvennec
10/12/2008

digital marketing

Video is the medium of the future Cisco Social Media expert says

John Earnhardt from Cisco at BlogwellIn this article we'll describe the take aways from John Earnhardt's
presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison - in part two of this post - with our own experience on the launch of our own WebTV at http://orange-business.tv

Yann Gourvennec
21/11/2008

digital marketing

Credit crunch could be beneficial to telecom sector expert says

It's the most extraordinary bubble burst ever since the end of the 1920's and it might even take a few more years before we start feeling the angst to the full; for we should remember that the heart of the great depression was 1934 and not 1929. Yet, despite the incessant stream of gloom and voicing of bad news - which is reminiscent of Kal's excellent frontpage for the Economist dated November 1997, i.e. the midst of the previous global meltdown in Asia - there is no guarantee that history will repeat itself. Thank God for that. ICT expert Stewart Baines from London even goes one step further suggesting that certain sectors - and the telecom sector in particular - is bound to benefit from the crash.

Yann Gourvennec
21/10/2008

Marketing & Innovation

Marketing lessons taken from Stern report on environmental issues

Marketing lessons we have withdrawn from the Stern report on environmental issues

Marketing lessons can be withdrawn from many events taking place outside of marketing. Sir Nicholas Stern is a great man. I don’t know how many of you can remember his name but I for one will never forget that he…

Yann Gourvennec
02/10/2008

digital marketing

Top user award: There is such a thing as a Yahoo! free lunch

Two days ago, when opening my browser, the homepage of
which is my Yahoo! mail box, I got a message warning me that I had been granted
top user status. The reward was to follow.
I have had a Yahoo! mailbox since times immemorial. More than 10 years for sure. Now I understand why so-called "digital natives" are said to hate e-mail. It is a generational issue. We sort of grew up with it in our professional lives. Youngsters on the contrary favour instant and text messaging; to them e-mail is what is being used to to send messages to your friends' parents.

Yann Gourvennec
01/10/2008

Marketing & Innovation

Webconferencing ROI study sheds light on business benefits

Webconferencing ROI is very much at the centre of most discussions at the moment. I believe that Cisco’s much-touted launch of its new telepresence system a couple of years ago has been very instrumental in putting conferencing – and video…

Yann Gourvennec
10/09/2008

Digital technology, Marketing & Innovation

Google Chrome real thin client: the fat Firefox killer

When I first heard of the release of Google Chrome I thought that this was probably one browser too many. When I tried it this morning (I’m writing with it now) I was really amazed at the simplicity and –…

Yann Gourvennec
03/09/2008

digital marketing

Google privacy threat? not so serious Guardian says

Google is big. And getting bigger. In the online advertising world they have now become unavoidable and so far they suffer no rivalry. They are also projecting to take over rival firm doubleclick but the merger is still under investigation. Grossman's point in this article is that Google obviously has all the means to massage piles of data about users and usage patterns and even do evil things with them but that Google doesn't have an obvious vested interest in using this data in the wrong way, or rather that it has yet to be proven that it has.

Yann Gourvennec
01/09/2008

Trending now