The learning curve that governs qualitative marketing studies is pivotal if you want to avoid ending up with mountains of useless data. What’s more, the kind of data produced by marketing studies is unstructured and complex. Gathering too much of…
AI may be fun to play with but its implementation within businesses is a tad more complex. Visionary Marketing attended a round table discussion on the impact of generative AI on businesses and the future of work at Big Data…
Could Generative AI be a game-changer for photography and photographers? Photography has been around for over a century and relies on the creativity and expertise of photographers. But what will happen with the advent of generative AI applications that can…
‘Breaking down silos’ is certainly digital transformation’s most common phrase and myth. If you haven’t heard this phrase repeated over and over again, chances are your government hasn’t let you out of your house after the Covid-19 pandemic. It’s probably…
Will marketing jobs be killed by AI? We met with Jamie Brighton, at Adobe Summit 2023*. Jamie is Product Marketing Director for the Adobe Digital Experience business. His answer to the above question is a blatant No! He sees AI as…
It’s this time of year, Adobe summit 2023 is taking place on June, 8–9 in London and Visionary Marketing will be there as #adobepartner (disclosure*). After a few years where the event only took place online (check our coverage here).…
Could one reduce the carbon footprint of digital advertising? When it comes to carbon emissions, digital is often criticised, and programmatic advertising in particular. How big is that footprint? And how could one minimise it? How are advertisers reacting? A…
Platform business models facilitate the exchange of goods and services between two or more interdependent groups, often producers and consumers. They are responsible for totally new ways of doing business. In our interview with Benoît Reillier from Launchworks.co, we discuss his…
Social media requires proper and effective visuals for your posts to be more impactful. Any first-grade student knows that. Seasoned marketers do too. That said, a recent study by Vistacreate and the Content Marketing Institute showed that there is room…
Forget about phishing, enter LinkedIn hackers! cybercriminals are upping their game and are now using LinkedIn to plant viruses on your machines. As they are sending their messages through LinkedIn navigator, they are catching professional users unawares. Indeed, the latter…
Innovate or die is a mantra repeated by all but is it true. Getz and Robinson warn us that this may not be the case. Let’s take a bit of hindsight Innovate or Die? Beyond Deceptive Appearances Seneca, the Spanish-born…
How do consumers form their perceived value of a product or service? This is the question that Bain & Company has attempted to answer in a very noteworthy brief published by Harvard Business Review. It opens up a new perspective…
