Fine art photography prints — Singulart

Category digital marketing

SAP: convincing the CFO that B2B social media can be a benefit

Last week I had the chance to bump into Sarah Goodall from SAP; I was very pleased to see her at the usefulsocialmedia conference in London one year after being acquainted with her at a marketing conference in London. Sarah is one of our best social media practitioners in the B2B world and I was lucky enough to sneak out of the B2C session and switch rooms to listen to her. Her presentation was about how to convince your CFO about the benefit of social media. Not an easy task, but Sarah knows how to circumvent the issue; here is how:

UK payment fraud: NFA says the devil is in your details!

Stephen Harrison (photo), Chief Executive , Nation Fraud Authority (NFA) delivered a presentation on June 28 regarding the importance of fraud in advanced payment methods in the UK at the marketforce future of cards & payments conference:
the National Fraud Authority was set up by a response to fraud by the UK Government in 2006 in order to understand fraud risks and develop partnerships to counter it. the NFA is part of the Home Office. The idea is to get a better handle on the reasons and the extent of fraud. NFA came with the annual fraud indicator indicator in 2012. Here are some of the metrics taken out of the report:

Useful Social Media: What social media tool for what message?

I didn't do any more reporting from the usefulsocialmedia conference yesterday as I was involved in the moderation of a number of panel sessions and I had my presentation in the evening. Talking of which, here it is, all available on slideshare.net/orange, under a creative commons licence. In that presentation, I delivered my thoughts about the status of social media today, I also delved into 10 different business cases which I - or my colleagues - have gone through at Orange and I have also added facts and figures as much as possible. I have also tried to challenge the title of the presentation.

How Manchester City is using social media to stir passion

Richard Ayers (a former BBC journalist) has worked for Manchester City and BFI (British Film Industry) recently and he has shared his experience running social media for both of these organisations at the usefulsocialmedia conference today.
BFI has been around for 100 years and is behind each and every film. But the organisation isn’t known at all. The passion though is overwhelming, be it for films or football. Richard showed how similarly – even though the two companies are very different – social media can be leveraged for both subjects.

SAS doesn’t need to buy followers, it knows how to attract customers

The second usefulsocialmedia presentation this afternoon was presented by Christian Kamhaug from Scandinavian airline SAS. Scandinavians are known for flying a lot for business. And Scandinavians have 5 weeks holidays so they fly a lot for leisure too; also because Summers are wet and cold in Scandinavia and they want to fly where the sun is shining. “Unlike Nissan we can’t buy any fans” Kamhaug said, so they decided to do something else instead, using their customers, a first-rate free resource SAS had.

Nissan: lessons learnt from the Web in India

Nissan: lessons learnt from the Web in India

The first afternoon session at the usefulsocialmedia conference Nissan - David Parkinson, General Manager of Social & Digital engagement for EMEA & India (@dave_nissan). Dave introduced his pitch by saying he is not an “expert” that we all learn from our mistakes … I have made that statement very often myself so I cannot but agree more.

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