IBM ‘s Dutch Arm has almost created a best practice in the field of Corporate Blogging. Close but no cigar, however. The world of large Multinational Corporations is hardly thought of as a place for entrepreneurship and risk. And indeed, there…
Since the beginning, the Web 2.0 craze has triggered thoughts by many an observer as to whether the concept was a fad, a bubble or even just a rehash of earlier Internet ideas that failed. As in this recent WSJ…
1to1 analysed why companies like Google, Apple and Symantec are more likely to be promoted than others. The notion of ‘net promoter’ is introduced by loyalty Expert Fred Reichfeld and is used to measure what brands are ranking high on…
Moderation is a hot topic at Wikipedia. The New York Times published this article on June 17 about Wikipedia’s new rules with regard to content control. Wikipedia moderation: Admin Tightening Control on Content The website co-founded by Jimmy Wales has…
Beyond Marketing: In Praise of Societing This a sneak preview into a brand new article on the future of Marketing, courtesy of Bernard Cova, Olivier Badot and Ampelio Bucci. This article is now available for download in pdf format from…
This is a sneak preview into the forthcoming Customer Experience Management opus by Caru, A. and Cova, B: Consuming Experience published by Routledge in London. Customer Experience Marketing (CEM) Book – a sneak preview Consuming Experience – Book Description by Routledge This…
Check this issue of BusinessWeek for a list of the best innovative companies listed by BusinessWeek and the Boston Consulting Group in 2006. Ranking available here. Business week’s top 10 list (see picture on the left) includes just one European company…
As Reuters pointed out recently in a new article relayed by French daily La tribune on June 5th, 2006, the state of pollution in China is becoming critical. The news was also relayed by other newspapers around the world today,…
Microsoft has decided to postpone the launch of its much-awaited Vista operating software. Here is an article from ‘The Register‘ describing the hooha it prompted within Ms employees. Some of them do not hesitate to post angry comments on their…
BP is having a go at social and ethical Marketing by letting you measure your Carbon Footprint (ie the amount of carbon dioxyde you and your household generates over a one year period) and letting you establish whether you are…
