All recent studies demonstrate that word-of-mouth (WOM) has more of an impact than any other traditional forms of communication. Having a word-of-mouth and social marketing strategy is, therefore, becoming essential and marketers will have to quickly learn how to effectively…
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is what awaits the average corporation wanting to launch a 2.0 website. When I write unconventional, maybe I should correct this and replace it with behaviour adapted to different…
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It all started with a virus. I know it, I was there! By there I don’t only mean that five-star hotel near the Rockefeller Centre in NYC in April…
I have just been on LinkedIn to check a few things including the presence of the brand new LinkedIn LION’s logo (a group of open networkers within LinkedIn) and here I see the stunning news that Barack Obama is posting…
What are the rules for Web 2.0 or social web success on the social internet? This document was originally designed to address the questions which were sent to me by large customers wanting to launch web 2.0 initiatives. Very often…
We all know about Wikinomics, Don Tapscott’s latest contribution to our world of changes. One may think that Tapscott’s exposé is a little bit theoretical and judging by the number of people of all nationalities whom I have met recently…
Joe Lewis has an interesting story about social marketing as a reader rightfully pointed out (social marketing is indeed about marketing products or services which can be viewed as beneficial from a Society point of view). To sum it up…
Is this another sign of the times, the after-shock after 10 years of Dilbertish hard-talk against managers or just the result of a profound transformation of the employment landscape? It’s probably hard to tell exactly but last December, the FT…
This blog is not just wearing its badge of honour. It has also been spotted by the Britishblogs digg-like list of rss links. At a time when most people think that the entente cordiale is a thing of the past,…
Corporate blogs the Cisco way. OK, I’m ready to admit to it, I am a Cisco fan and I really think it’s a great company. I was lucky enough to be their counterpart at Orange Business Services for three years…
