Personalization is on top of the marketing agenda in 2021 and for years to come, and I have invited Christophe Marée, Western Marketing Director EMEA at Adobe, to talk to us about the Adobe Summit 2021 event, of which Visionary…
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing directors now have to master content marketing strategies, it can’t…
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople have this tendency to go overboard trying to harass as…
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products…
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case…
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in…
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is to improve the online user experience. Ravana, a digital marketing strategy consultant, delivered a brief introduction to SXO in a…
There is some sort of a love-hate relationship between PR agencies and start-ups. And dissatisfaction or misunderstandings are commonplace with press relations (PR) and the choice — such a difficult one — of the right partner. Ombeline Blondel de Joigny, VP Marketing…
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with a number of issues (fake news and hate speech amongst…
Instagram is big brands’ all-time favourite social networking tool but such strategies aren’t always easy to implement for big logos. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake…
