A few days ago, I received an e-mail message from Canadian ISV Hootsuite telling me that my video was online. Then I was swamped with a flurry of tweets and mentions about some of the insights I had delivered in…
It’s very flattering that my name appears on the list of “influencers” who took part in the social media week events of last week. Synthesio has put together this report which is very interesting and shows some of the countries…
Nope! Facebook will never be Yahooed! Let me explain why. This is my second contribution to the innovation generation blogs, an initiative sponsored by Alcatel. Here is my second piece entitled: Facebook, The Good, Bad and Ugly. No one knows exactly…
Is Social Media boring? Chris Brogan’s latest piece which shows that those who were in first, had to go out first too. I remember Chris from his presentation at Like Minds 2010 in Exeter where I keynoted too: he was passionate,…
What is the status of Social media in business? I will take part in the forthcoming Social Media Impact conference due to take place in Marrakech, Morocco on October 11-12. Here is an interview I delivered a few weeks ago…
What will the future of social media be like? I put this presentation together at very short notice in order to facilitate a session organised by Orange Business Services for its clients. This isn’t therefore a piece of scientific research,…
On day 3 of the blogger bus tour we had the opportunity to meet face to face with two young start-up managers from San Francisco based Social Chorus an “influence marketing” company named Social Chorus. We were able to spend…
These are today’s slides for my presentation at the Sugar CRM “acceleration” conference in Paris. I will also deal with “Social” CRM and the integration of barely repeatable processes within CRM processes. Check my other pieces in which I mention…
Name a few examples as to how social media management has helped Orange get more brand awareness? My tips for social media management in Romania and elsewhere (5/5) In most markets in which it operates in the consumer space, Orange…
What do you think the ratio for the implementation of social media campaign should be in the entire media budget of the company? How was this situation at Orange?
To begin with, I do not like the term “campaign” which I find too military and aggressive. Eventually, social media marketing is a new form of marketing, more respectful, more centred on our customer’s interests and requirements, based on the principles of crowd sourcing and customer centricity. So I ban this kind of language as well as other terms like “targets” which are often times the staples of traditional marketing but are outdated and not applicable to social media marketing. Despite what most people think, social media marketing has to be thought of in the long-term, not in the short term.
