Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is…
Visionary Marketing - Marketing & Innovation
Marketing Automation tips: Key Lessons From Successful Implementations
Judging by how marketers are evaluating their own ability to implement marketing automation tools,…
B2B Sharing Economy: A multi-trillion dollar market
The sharing economy, the circular economy, and the collaborative economy offer interesting…
Oxbow’s 10 top tips to optimise one’s digital marketing ROI
Oxbow, a clothing and outdoor equipment brand provided us with 10 top…
Will Google Analytics be Banned in Europe? Not as easy as it seems
Will there ever be a Google Analytics ban in Europe? Google‘s web…
The tremendous rise of digital and customisation at scale
The tremendous and relentless rise of digital was at the centre of…
Marriott’s three principles for achieving outstanding data-driven CX at scale
What are the main guiding principles for achieving outstanding data-driven CX (customer…
Immersive 3D modelling for Metaverse and ecommerce
What does the future hold for the so-called Metaverse and 3D immersive…
Will intermodal transport be the future of transportation by 2050?
Will intermodal or multimodal transport be the future of transportation by 2050? At…
Trust is at the heart of the digital economy
The trust of consumers in the digital economy is a key element…
What could be the potential applications for the Metaverse in B2B?
At a time when Facebook was renamed as Meta, the so-called Metaverse…
Digital trends 2022 for business: digitisation progress and challenges
As we are barely emerging from the Covid crisis, now is the right…
Behind the scenes of an Art auction with NFTs
The sale of Art with NFTs (Non-Fungible Tokens) is not yet mainstream.…
Website search quality: why it’s bad and how it can be improved
How can Website search quality be improved? Marketers, according to a survey we conducted…
AI is the future of sales, and those who ignore it will disappear
AI is the future of sales according to Tony Hughes, the celebrated Sydney-based author of…
The unrelenting rise of high-end business to business e-commerce
For a long time, as far as business to business was concerned, e-commerce…
