What is the status of the luxury market and digital in this Covidised 2021 world? A little more than three years ago, Philippe Jourdan, one of the world’s leading marketing experts regarding the luxury market, told me that the role…
Silicon Valley is home to the world’s biggest innovation and tech giants. A true melting pot of innovation and creativity, the nerve centre of new technologies. Silicon Valley too, is a source of inspiration for many business people around the…
A “digital” transformation should just be called a transformation and it’s a question of leadership. Full stop. Such is the conclusion of my interview with my friend Minter Dial who talked to me from London about his new book, “You Lead,…
Web content marketing strategies have become a staple of marketing management at least in Britain and the USA, and to a lesser extent in certain parts of continental Europe. Marketing directors now have to master content marketing strategies, it can’t…
All B2B sales processes weren’t created equal. In B2B there are complex sales and B2B mass markets. Let us focus here on complex sales and try and understand how B2B buyers have changed and accordingly, how salespersons should work from…
With the current pandemic, the digitisation of business has sped up considerably. Hence, I was asking myself questions about the future of e-commerce. To find out, I interviewed Rob Van Nuenen from Holland. Rob is the CEO and founder of Channable,…
When it comes to B2B social networks, imagination is the limit. Yet, for many of us in business today, professional social networking begins and ends with LinkedIn. And sometimes, salespeople have this tendency to go overboard trying to harass as…
Contact centres might be threatened with extinction. Covid-19 changed digital experiences for businesses and customers to a point that the new normal for contact centres may be no contact centres at all. A few weeks ago, I interviewed Adrian Benic, VP Products…
Convincing your CEO that influence* marketing has an impact — however obvious to you — is not necessarily a piece of cake. Top managers are speaking a different language and their aims aren’t equivalent to yours. As is often the case…
How much is a business worth? It’s a pretty common question, yet answering it isn’t that straightforward. The reason why it’s an increasingly popular topic is that our workforce is ageing fast and many entrepreneurs are Gen X or even Boomers on the…
Have search engines — and Google in the first place — become useless? At a time when more than half of Internet searches deliver no clicks, it is time to ask a question which may seem counterintuitive but is, in…
SXO is a novel digital marketing approach, or rather a new way of combining SEO and UX, whose aim is to improve the online user experience. Ravana, a digital marketing strategy consultant, delivered a brief introduction to SXO in a…
