Video interviewing can enhance market research greatly and even take it into a new dimension, including sentiment analysis. To find out why and how, I have interviewed Carl Wong, the CEO and Co-Founder of LivingLens who spoke to me from…
André Wei is one of Europe’s leading IT directors and the CTO of French lingerie manufacturer Chantelle. Earlier this year he described the challenges of Digital Workplace implementation within businesses at an IT conference I attended in Paris, one of the…
Should brands (and marketers) leave social media? That is the question. Social today is not so much flavour of the month as it used to. It is indeed plagued with a number of issues (fake news and hate speech amongst…
Instagram is big brands’ all-time favourite social networking tool but such strategies aren’t always easy to implement for big logos. In this piece, we have benchmarked four marketing B2B and B2C strategies on Facebook’s social photography platform. For the sake…
What are the winning tips for your video strategy on social media? Social has contributed to the development of video on the Internet. YouTube was first, then Facebook and now TikTok is coming to the fore. Opting for the right video strategy…
Internet in Africa? Come on! I almost hear you thinking to yourself. And yet, I’d like to make you change your mind about this. And I found the right man to help me with this task. A few weeks ago, while…
What will be the future of content marketing? I’ve been practising content marketing for 25 years. As a business, we are seven years old and we’ve worked with more than 80 different clients, mostly B2B, which is our speciality and…
The future of the World Wide Web and that of Net neutrality are crucial issues for the future, not only of the Internet and business themselves but humanity at large. Digital sovereignty, jingoism and the once free Internet are now the context…
Lately, Tim Berners-Lee (inventor of the Web in 1989, 30 years ago for those who lived on planet Mars at that time) announced the launch of a contract to “fix the Web”. Because according to him, “the Internet is broken”…
Good content (online or offline) works better with impactful images. At the same time, the wrong illustration might ruin an otherwise pleasant story. In the updated version of this post written in early 2020 for the Swedish online service Jumpstory,…
Handwriting is one of the most effective technologies, according to late innovation genius Mark Weiser. The Nebo handwriting recognition app for note-taking has proven him right. It is available in many languages and sports a near 100% recognition rate. In this…
Here is a collection of random thoughts based on recent events related to the future of content marketing beyond 2020. I will soon add to this piece and publish new research on content marketing to populate my presentation, which was…
