The first presentation I attended at Adobe summit 2014 in London today was the morning keynote and it’s so packed with information that I still wonder, while I’m writing these lines, how I can summarise so much information. Here is…
I am sick and tired of hearing people focus on web design when they should be focusing on user experience and content. User experience and content aren’t about html5 (let alone Flash! Heaven forbid…) but about optimising quality, interest, readability…
On Social Media, brands should start with strategy, not social media listening Lahaix declares. Today’s selection is my friend Dominique Lahaix’s piece on Ecairn’s blog. Ecairn is a leading social media influence measurement and management tool, primarily aimed at gauging…
I have been a long time fan of Luis Suarez whom I was supposed to meet at the Enterprise 2.0 summit except that my clients decided otherwise. Fortunately, I was able to reach out to Luis and send him, ironically,…
Judging by the numbers delivered in this Salesforce Slideshare presentation, I would tend to say “yes”. Judging by the response I’m getting from my clients, I’d say “definitely yes”. There is this realisation by companies that nurturing visitors, leads and…
We, in Europe, see ourselves as whingers (Britons are supposedly nicknamed “whingeing poms” by Australians) and on both sides of the Channel, one keeps hearing complaints about this and that and the other. Yet, seen from down under I realised…
The New Jersey Institute of Technology’s Online MBA program sent me this infographic entitled “Data Mining and Decision Support Systems“, in which the university describes big data and data mining as the new way of carrying out market research. As…
A few days ago, I had the opportunity to interview Bjön Negelmann, the creator and organiser of the enterprise 2.0 summit which is due to take place in Paris on the 10 – 12 February 2014. This event is the…
According to European analyst Lecko, 70% of firms have set up enterprise social networks this side of the Atlantic. Yet, is it working? Opinions are, in that respect, a lot more nuanced. So, what elements are key to building strong…
Back to basics! Belgian expert Pierre Nicolas Schwab’s piece on Big Data is based on his past assignments with companies trying to launch such initiatives. When I discovered Pierre Nicolas’s prose, I must admit that I felt better for discovering…
The media is being revolutionised by digital media Is the media world being reinvented by digital media? That sort of question has definitely escaped the realm of geeks in order to be debated by media experts themselves. So when I…
Is this piece in Adweek about Gigya’s insights regarding Google Plus and the fact that, although it is said to be the second biggest social network in terms of users, engagement on Google’s social platform is still low and even…
