We have discussed, explained and written over and over again how digital impacts all sectors, one after the other. Well, it is just because this popular phenomenon called is digital transformation keeps on surprising us. This article will touch on one sector…
Last week, I published an article on how Facebook studies user behaviours using data they gather while tracking our every move on the social network. All the technological tools that are used today to monitor online activities have raised a lot of concern. I can even…
While Twitter struggles for its life, Facebook makes a big, smart, and strategic move, and strikes once again! The social media giant recently launched the new Reactions buttons that everyone has been babbling about these past few days. Facebook users…
Inbound marketing isn’t as easy as it may seem. We are currently working on a content marketing deal which involves writing content about “web to store” technology. Our text is written in English and has to be translated into Spanish and French. “Web…
A lot believe that having social media accounts and publishing promotional content will automatically drive their sales up, and make their business successful. Well, that’s not quite it. Today, social media is indeed a great tool to use for marketing.…
Everyone on the Internet has been talking about Twitter’s premature death. A few months ago, I wrote an article on the global reach of Twitter ‘How far can your Twitter bird chirp?’ and today, about it’s decline. How did this…
A lot of people confuse social media for mass media. This piece aims at explaining how the two are clearly different, in terms of content, uniqueness, and audience, among other aspects. Why social media will never be like mass media “Social mass…
A few days ago, I’ve had the chance to exchange and discuss with Sam Hurley about the fundamentals of content marketing. It was very interesting to get his point of view on this topic. Sam is a lateral-thinking digital marketer.…
Towards the end of 2015, I was delivering a lecture to students at the Grenoble School of Business about the state of social media in Europe when one of the students asked me about Facebook Fatigue. The question threw me…
The holiday season was the main inspiration for this article. There’s a common belief that physical stores are endangered because of the rise and popularity of online stores. There is a transformation in shopping habits and experience indeed: a digital transformation. Nevertheless,…
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries.…
Changes in user behaviour are happening now, due to the uptake in digital technology. David Shing, also known as Shingy, is a digital prophet. His job is to identify trends for brands, audiences and companies at large. He spoke at…
