I had the opportunity to attend a Press conference organised by Kaspersky security. Eugene Kaspersky himself was present for this big announcement in mobile security. The firm is already widely known for its PC protecting suite and today it made…
Ehealth is no longer a dream and we had further evidence of this at Mobile World Congress today in Barcelona while visiting the “connected house” pavilion. Let’s zoom into these solutions of a very very near future in which our…
It may seem strange but somehow, I’m not entirely certain that innovation is always where you think it is. Sometimes it lurks in corners, or even is conspicuous but you were looking in another direction. Perhaps that’s what happened at…
First few slices of technological innovation at the 2012 MWC event. You certainly know you are in Spain when you can spot the Patanegra at a buffet, but the motivation for the happy few who were present and invited act…
Joanne Jacobs was presenting today at Lincuplive, a great social media conference put together by our friends Celia, Glenn and Tim and today was a very special day. It was Joanne’s last UK appearance as she is returning to Australia…
Here’s my top blogging team for the MWC 2012 event. In the telecommunications industry, everybody knows about the mobile world congress. The yearly event, which has been hosted in Barcelona for quite a few years now, is the obligatory focal…
The Chinese Internet is now conquering the world. In a previous series, Alban Fournier, a young French professional who fell in love with Asia warned us that China was the next worldwide International giant in the making. In this piece,…
Marketing myths are numerous. They are like religious beliefs, they spread and converts repeat them without trying to question their relevance. Once in a while, a business book appears which changes your perception of things forever. Such business books are…
Just before I post a 2 part piece on Byron Sharp's "brand that grow" marketing opus, here is a link he added on his blog to a facebook "fan" survey which shows that engagement rates are extrelmely small; a conclusion I've already made a number of times, underlying the "cyberbabble" effect on facebook.
Today's selection is ...
My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and - more recently - the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog. I will soon expatiate on these views in order to prepare for an upcoming event organised by usefulsocialmedia, which is due to take place in London on that subject.
What’s in a social media dashboard? A few months ago, towards the end of 2011, as I delivered a pitch on social media ROI/ROE at the iStrategy conference in Amsterdam, I asked my team at Orange to put a social…
Pamela Vaughan's highly enjoyable "truth vs. myth" tweettable piece on Marketing at Hubspot. Enjoyable for sure, but you should take these numbers with a pinch of salt. Much as I believe in the power of social media, my field experience has shown that Facebook is not a catch-all tool for B2B for instance. There are many more effective ways of attracting leads when you are in B2B than writing up a Facebook post: Blog posts, affiliate marketing and well crafted, really meaty whitepapers (not those slapdash "bought from someone else" things but the real mac Coy which tell the world you are a true expert and know what you are talking about). Instead, you might want to recycle this idea of a safe tweettable piece with real myths and truths such as those taken from Scott Berkun's Myths of Innovation opus.
