Towards the end of 2015, I was delivering a lecture to students at the Grenoble School of Business about the state of social media in Europe when one of the students asked me about Facebook Fatigue. The question threw me…
Digital transformation is a very trendy topic today. Companies claim to be implementing it, and sectors try, in vain, to resist to it. In fact, digital transformation touches many different sectors, such as banking, health and even agriculture. We expect…
This morning, when I woke up in Paris, I received an instant voice message sent from my nephew from China via WeChat. At only four years old, he is already able to use it to contact me on a regular…
The holiday season was the main inspiration for this article. There’s a common belief that physical stores are endangered because of the rise and popularity of online stores. There is a transformation in shopping habits and experience indeed: a digital transformation. Nevertheless,…
‘Content marketing’ is under the spotlight. Blogs and tutorial videos are surging everywhere on the Internet. Some brands are doing it perfectly right: they are telling the right stories to attract and retain new and existing customers. The common belief…
Wherever we look today, we come across two words: ‘Digital transformation’. In fact, it is a new hot topic, along with big data, and internet of things (IoT). On this blog, we already discussed the digital transformation of different industries.…
In a recent discussion with a founder of Anaxago, a crowdfunding startup, I was asked a seemingly simple question: what’s digital innovation? In what respect is digital innovation different from innovation alone? As we are entering an age of digital…
They say “word travels fast”, but today, it can travel the world in a few clicks. Twitter stats tools can help you find out where your Twitter has flown to? I recently re-activated my twitter account. Twitter stats tools: How…
When it comes to social media, working in B2B with subject matter experts (SMEs) might seem like a bit of a challenge. On the contrary, our view is that social media is particularly useful in B2B. Let’s find out why. B2B and…
Adblocking is a hot topic these days. A never ending cat and mouse game between advertisers and consumers in which ingenious developers are constantly finding new ways of avoiding or trying to avoid advertising pressure. What Adblocking is showing us…
