Influencer Marketing: How Should Brands Tackle Malpractices
How Should Brands Tackle Influencer Marketing Malpractices. Influencers are trusted people with…
Visionary Marketing - Marketing & Innovation
Data-driven Marketing: norm among pundits
Data-driven marketing has become a common parlance amongst marketers lately. There’s hardly…
Digital Me Up: A students blog after two and a half years
It has been two and half years since I, as the Program…
Overview of GDPR implementation and the advent of ePrivacy in Europe
GDPR may seem a bit heavy at the seams, but ePrivacy might complicate…
Social Media tools: the best tools are your eyes and your brains
In the series of missing social media tools, there’s one more addition: Twitter Counter. I…
Why Your Business Should Move to the Hybrid Cloud
An increasing number of businesses are turning to hybrid cloud computing to…
Swipe Up: How to Make Instagram Stories Ads People Want to Click
Instagram has evolved into a powerful marketing platform geared toward brands of…
Digital Illiteracy: OECD study highlights the incompetence of users
According to a study published by OECD, 70% of the population aged…
Mood Marketing Programmatic Advertising and CDPs
Whether it be brick-and-mortar businesses or digital platforms, mood marketing is ubiquitous.…
Should we replace replace traditional advertising with ethical advertising?
Ethical advertising: does it appeal to you? I recently stumbled upon a…
Insourcing or Outsourcing Digital Transformation Endeavours?
It’s not always very easy for managers and leaders within an organization…
Digital Marketing Tactics for Newbies
What digital marketing tactics are suitable for newbies? Although it’s an asset…
Mobile devices: a platform for the growth of video advertising
In recent years, two major markets have experienced strong growth and have…
B2B Content Marketing in the Age of Artificial Intelligence
Will the rise of Artificial Intelligence mean the end of B2B content…
Facebook Page Engagement Is Plummeting And This Is Good News
Facebook page Engagement is, according to the Buffer blog, plummeting. Yet, this…
5 Levels of Community Marketing and Why Marketers Still Don’t Get It
Last year, I interviewed Bernard Cova , the author of a founding book on…
