Social Selling: learning from worst practices
One can learn from social selling worst practices and God knows there…
Visionary Marketing - Marketing & Innovation
Is France World Champion for Sales?
Is France World Champion for Sales? France, world champion of sales? Give…
Facebook News Feed Dilemma: Is the Feed for Users or Advertisers?
For whom is the Facebook news feed? Is it for users or…
Digital Transformation and Influencer Marketing
Digital Transformation is buzzword de rigueur. It’s also a very important part…
A La Carte Internet Means No Internet
A La Carte Internet, does that mean anything to you? Is the free…
Net neutrality: the end of the free Internet?
Editor’s note: Benedetta is a French 3rd year student (equivalent to fourth…
The New 5 Ps of Marketing in The Digital Era
Product, Placement, Price, and Promotion were the 4 Ps that served as…
Revisiting Leading Digital: Updates on findings in Digital Transformation
Since the publication of Leading Digital in 2014, there has been a…
How to Optimize Your Social Media Strategy?
In 2017, 87% of marketers reportedly used social networks in their companies : we…
How to succeed in E-marketing in China?
Over the last twenty years, the Chinese digital market has been growing…
All You’ve Ever Wanted To Know About Tuition Fees In Business Education
A while ago Jean-François Fiorina delivered a speech on tuition fees in business…
A Publisher’s 7 key steps to succeed through Digital
What are the signs of digital success for a Publishing company? One of…
Improving your customer experience with a chatbot: 4 tips to remember
The future of the chatbot (or conversational robot) seems to be very…
Top 3 retro innovation tips by Pixminds at #Vivatech
It is time we talk innovation, particularly retro innovation, as that is…
Why should future managers invest in Data Science?
The Business Analytics Institute will once again be hosting its Summer School…
How to Create a Solid Cyber Security Base for Your Business
Every business, regardless of its size, needs a cyber security strategy. In…
