Visionary Marketing - Marketing & Innovation

It occurred to me in the past few weeks that there was some kind of missing link in the evolutionary state of the twenty first century corporation towards interactivity. As expressed in an earlier article entitled "15 golden rules for web 2.0" there is a strong requirement for large enterprises to launch interactive marketing initiatives - be they called 2.0, pinko marketing or anything else for that matter - not just because of the buzz word but because there is growing consciousness of the need to engage in better, less top-down discussions with one's clients. The whole world is awash with concepts like wikinomics (link to past posts on this subject, click here) and co-marketing, but the real issue is not about whether this is required but in actual fact, how to make the rubber meet the road.