innovation in outsourcing: definitely not a pipe-dream
At Cisco France’s request, I wrote this brief article on the role…
Visionary Marketing - Marketing & Innovation
Enterprise 2.0: Overcoming fear factor, risks, uncertainties and doubts
There are risks associated with adopting any new technology, and Enterprise 2.0…
Changing your marketing mindset: 12 steps to an interactive future
What if marketing mindset were more important than marketing tactics? We recently…
How are companies marketing online?
How are companies do online marketing? The evolution under way in digital…
36 online ways to supercharge your 2008 digital marketing plan
Is your marketing plan ready for 2008? Let me first ask you…
google maps on mobiles: the path to user-friendliness
Google is now offering a new version of its Google maps application,…
My SaaS (Software as a Service) predictions for 2008 and beyond
Now that 2008 has arrived, along with the New Year resolutions and…
The French Nouvelle Cuisine of innovation is ready to be served
As I explained in a previous post on his blog, my gifts…
A Joint innovation programme presentation at INSEAD
Yesterday, 12th of December 2007 was a great day in my recent…
The power of remote collaboration and virtual team management
What is the power of remote collaboration and virtual team management? When…
Word-of-Mouth: when unbiased opinions are trusted globally
All recent studies demonstrate that word-of-mouth (WOM) has more of an impact…
Can Web 2.0 make your brand teenager-friendly?
Web 2.0: can you make your brand teenager friendly? Unconventional behaviour is…
Sales 2.0: Taking business and salespeople to another level
Yes, the 2.0 hype is getting somehow out of hand and the…
Social networks are used as back-doors for online fraud
Scammers and Social Networks go very well together. A Wall Street Journal article…
e-payments in the 21st century
On October 2, I gave a lecture on e-payments in front of…
Viral Marketing: Seth Godin unleashes his Ideavirus
Seth Godin’s Ideavirus is one of my all-time viral marketing favourites. It…
