Digital Transformation is buzzword de rigueur. It’s also a very important part of today’s strategy for business as explained by Didier Bonnet who revisited his book Leading Digital with us in a recent interview. Today it’s my turn to share…
A La Carte Internet, does that mean anything to you? Is the free and open Internet a thing of the past? When I asked Benedetta to write a story up about Net neutrality, I was mostly thinking about a potential two-speed Internet.…
Product, Placement, Price, and Promotion were the 4 Ps that served as a base for marketing until now. But the prevalent Internet boom has caused these principles to change and evolve. Anne Launois , Head of Audencia Business School’s digital major, and Yann…
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science,…
Every business, regardless of its size, needs a cyber security strategy. In fact, cyber security should be a prime concern for everyone from individuals and small business owners to big business and government. Cyber-attacks, database breaches and other cyber security…
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science,…
The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series on Why Future Managers Should Invest in Data Science, we will explore the BAI’s unique value…
Managers to be had better invest time in Data Science. The Business Analytics Institute will once again be hosting its Summer School in Data Science for Management in Bayonne, France from July 2 to 11 2018. In this exclusive five-part series,…
Everyone wants to be in the top search results on Google. A lot of people also consider hiring an SEO expert, because they want fast and effective results. Lucy Davis, author at Top 10 website hosting explains in her article…
Gaming has always been an enormous industry, and with modern mobile gaming, there is no exception to that. Gaming has been a way of life for many, for decades. With the rise of mobile technology, it has only served to…
Duplicate content is a recurring theme in content marketing. A few days ago I stumbled upon the following blog piece (down there at the bottom). Although it was written in 2015, most of its contents is still relevant today. Whoever…
Influencer marketing is getting big, and in B2B too. Here and there, a lot of noise is made about instagram influencers and suchlike. With sponsored posts reaching a €2,000 pricetag in France and up to £75,000 in the UK, “influence”…
