Some think that B2B and social media don’t mix. That is wrong: They perfectly do. It is very interesting to look at this aspect of social media presence. There are many questions that people ask themselves when it comes to B2B…
What if search engines were operated by human beings? A few months ago, Michael Kohen, Co-founder and COO at Wonder visited our offices in Paris, all the way from New York. Yann Gourvennec discussed with him about search and its…
ROI is a term used to identify the return on an investment. Understanding the ROI helps marketers to evaluate how efficient an investment was. It can sometimes be difficult to compare investments using ROI because not every form of advertisement…
‘A man dies in a car crash trying to catch Pikachu’, or people going into other people’s homes and gardens to catch some rare pokemon specie, or even people quitting their job to become pokemon trainers. This augmented reality mobile…
On October 5th 2016, Yann Gourvennec will be at the ‘Beyond the Web’ conference by eZ System and he will be talking about the evolution of content marketing, social media and word of mouth marketing. His speech will be interactive…
As you might have heard over and over again, digital brings people together. It does that not only in terms of communication, but also for business and services. Yes, you guessed right : I am talking about the sharing economy. Sharing economy,…
As the saying goes, a picture is worth a 1000 words.This morning I came across a presentation by Wakster’s Philippe Ingels. Wakster is a British agency dedicated to the use of illustrations for Marketing. I though the topic was particularly relevant to…
A few days ago, I attended a Facebook event in Paris. Besides their amazing offices, the foosball tables, and the snacks, the speakers intervened on a very relevant topic: the challenges of measuring efficiency on the web. It is challenging…
Today, people communicate using social networks, through direct messaging applications. Digital made communication extremely simple. In fact, people build relationships through dating apps such as Smeeters, Tinder or Meetic. A lot believe that it is a desperate way to find…
Appearances are often deceptive: Agriculture is an industry that is thought to be very traditional and artisanal, very far from technology and digital. Well, just like some of you, I believed that too. However, I recently discovered that this is…
Now it’s my turn to write an article about Virtual Reality. That new concept everyone is so excited about is making me curious. I see it everywhere, in stores, on social media, on TV, and even at the office: the…
Web technologies started shining a few years ago. Now, they are being used in a lot of fields. This article focuses on the financial industry. It clearly describes how it started implementing web technologies. Probably a lot of you have heard about Bitcoins.…
