Digital training? But what the hell is digital in the first place? Digital training in the information age seems pretty straightforward. And yet. The very definition of the digital domain is mind-boggling and fuzzy. Where does it start, where does…
Let’s stop building branded content, let’s start building content brands! he said. with Andrew Davis at iMedia Brand Summity in Biarritz
Content Marketing is one of the easiest subjects on earth. You could learn it, or at least its principles, in a matter of minutes. Yet things aren't that simple
Content Marketing is new. It’s brand new. So declared a few pundits a couple of years ago and to an extent they are right. I can testify for this, I was already practicing it (aka inbound marketing as it is…
Infobesity is all around us and it’s killing creativity. So is, in a nutshell, what one coud say of Too fast to think, the latest book written by Chris Lewis. Chris is an ex-journalist, and the founder and CEO of one of the largest…
Not many of you might remember the information superhighway. I do, this is how I found my way around business. From the information superhighway to Visionary Marketing From a business perspective, 2016 has been an eventful year, to say the…
4 visions of innovation with Censhare’s Dieter Reichert Innovation is on everyone’s lips except that what we see is hardly what we get. For innovation is, primarily, a matter of vision. Technology is nice and it travels fast, but what…
Here are my 5 Social Media Insights for the year ahead. In 2013 I recorded a video on behalf of Hootsuite in which I was introducing the concept of social mass media. Judging by the number of tweets and interactions…
Welcome to the Internet : the land of Marketplaces ! We all know Amazon marketplace, Asos Marketplace, or many other platforms dedicated to peer-to-peer selling. For a lot of people, the Internet is the best place to sell products (new or…
If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw…
Cecile Demailly, a consultant in organisational change within large companies, built a survey to better understand how middle management cope with digital transformation. The latter is a phenomenon that is touching all the industries. Yes, it brings changes. That’s why…
Digital marketers (and marketers in general) are very cleaver. They understand our behaviours, and make the best out of it. They do this in a very tricky way. It’s always interesting to look at that in terms of strategy and creativity.…
